The museum complex opens its doors to the public, for the first time, on 10th March. It extends on about 6.000 m2 and includes Enzo Ferrari’s Birthplace and a futuristic automotive design gallery, painted in the yellow that Enzo Ferrari chose as the background for the Prancing horse on his famous logo. The Birthplace Emotion: This is what visitors entering the house where the great Modenese constructor was born feel. The interior features a multimedia display of pictures, unpublished films and precious mementoes of Enzo Ferrari’s life as a man, driver and car-maker throughout the 20th century. The visitor embarks on an exciting, emotional journey, in the age of huge challenges and the passion for speed, to discover the myth. The exhibition layout is characterized by modular white furniture, housing objects, documents, photographs, screens, like the pages of a book where the life of the great constructor is unveiled. The new Exhibition Gallery houses a flexible mounting representing story, figures, places and races of the Modenese sport motor racing. Cars, protagonist of the mounting and exhibited like works of art on design platforms, are periodically changed according to the temporary exhibition organised, with a renewable exhibition method. Design display racks frame cars housing documentation, objects and audio and video materials related to the Modenese motor racing. This exhibition container houses a Documentation Centre, an Educational Centre, a conference room, a bookshop and a cafeteria and represents an elegant place to exhibit beautiful cars, and a perfect space to organize conference, launches and cultural events in. The museum complex has been built on a high energy conservation and high environmental sustainability, designed according to bioclimatic principles and made with innovative materials. Main installation choices aim at making this building an essence of the most modern technologies, respecting the environment and the well-being of the visitors: a geothermal source supplies radiant air-conditioning systems, thermal solar panels produce hot water and “blind” exhibition spaces are powered by photovoltaic panels installed in the sound barriers next to the railway lines.