MOTOR VALLEY: THE EMILIAN FEELING FOR MOTORS

“Of course, after hearing the Ferrari engine, the roar of a Lamborghini makes you get the goose bumps!”
Cristina Guizzardi, founder of the Tori e Motori Club, Pochi ma Buoni, cannot hide her passion.“Here, you are born and grow up with Lamborghinis”, adds Serena Rossetti owner of the nearby restaurant “Da Ferruccio”, surrounded by pictures and memorabilia of Ferruccio Lamborghini. A few km far from Sant’Agata Bolognese faith changes but not passion, tells Don Claudio, the Maranello priest. “My predecessor had started to have the bells rung at each single Ferrari podium, also to celebrate the pride of a whole community”. […]

The heart of the Motorvalley is located in an area of a few km between Bologna, Modena and Ferrara, it’s a meltpot of advanced technologies, high quality craftsmanship, taste for competition, motordromes, museums and private collections. “Many see Emilia like a boring piece of land, foggy in winter and hot in Summer but what happens in the Motorvalley is a sort of a saga like the Lord of Rings or Star Wars”, specifies Livio Lodi, in charge for the Ducati Museum.

“A Ducati like a Lamborghini or a Maserati does not tast nor scents, however that sense of good vibration of such engine roars maked you feel something deep inside that you are unable to define …” […]

This pure passion is the benchmark of tourism that region Emilia, land of Motors, has been promoting for many years, epopea of automobiles which is also becoming business. “Making a test-drive represents the forbidden dream of puting your hands on the steering wheel of a Ferrari or a Lamborghini, this is a growing sector not only in Italy but also in abroad and there is a growing demand from American, Australian, New Zelander and Arab visitors” explains Rosie terzi of MyMotorland, agency specialized offering test drives on a Lamborghini. “There are clients renting cars also a a whole week whilst a test-drive on a Lamborghini starts from 100 € for 10 minutes. The manufacturers of these dream cars do not offer a service like this, therefore you must contact a specialized agency”. […]

Valentino Balboni, famous chief test driver of Lamborghini Automobili says “Why have motoring and races started here and not elsewhere? it may be something that all of us have – some more and some less- in our blood, something coming from the history of our land. It may have been the warmth that people like Ferruccio Lamborghini trasmetted.” […]

Article written by journalist Enrico Martino appeared on italian magazine Meridiani Italia, n.200 July issue 2011.