MASERATI PLANT AND MUSEUM
What’s behind the door of MASERATI PLANT which has been recently opened to visitors?
Nearly a century of activity has brought glorious achievements both on the road and on the track, which have helped forge the character and personality of this special company.
Innovation in the management of human resources, the working environment, and transparency in the relations with customers are the values which define its brand and pride. Maserati is one of the most fascinating car production companies with a long history of appeal, tradition and sporting success. It was founded in Bologna by Alfieri Maserati on 1st December 1914 and established as a mechanical workshop named ‘Officine Alfieri Maserati’. In 1926 Maserati was turned from a workshop, modifying or developing the vehicles of other companies, into a company designing, building and selling its own.
Its relocation from Bologna to the current site in Modena, in 1940 and its acquisition by Ferrari, completed in 1997, are just two examples of the many major events in the development of Maserati’s expansion strategies and the launch of its new cars.
Maserati is a brand that began life in a local context but then went on to become a major international player, with representation in 61 countries.
Let’s go and discover the stunning producton of these elegant cars!
FROM THE NEPTUNE STATUE IN BOLOGNA, THE IDEA OF MASERATI’ S LOGO: THE TRIDENT